Atlanta Hawks Rekindle Partnership with Peachtree TV
In a nostalgic turn of events, the Atlanta Hawks are set to make their return to Peachtree TV, reviving a partnership that has been dormant for nearly three decades. This move marks a significant shift in the broadcasting landscape for the Hawks, whose games had previously aired on WPCH from 1972 to 1994 and WANF from 1986 to 1993.
New Broadcast Schedule Details
The resurgence of this relationship will see Peachtree TV airing every Friday night Hawks game for the remainder of the 2023-24 NBA season, beginning on January 12, 2024. An exception is noted for the game on March 8th, which will not be broadcasted by the channel. Instead, Peachtree TV will cover the game against the New Orleans team slated for March 10.
To commemorate the renewed collaboration, the first two games following the start date will be simulcast live on both Peachtree TV and WANF, offering fans multiple platforms to catch the action.
Accessibility and Coverage Expansion
The reach of live Hawks games is set to expand significantly, as broadcasts will be available through Peachtree TV, major cable and satellite services, and various Gray TV stations across Georgia and Alabama. This expansion is poised to enhance accessibility for the Hawks' fervent fan base, ensuring that more supporters can enjoy the thrill of the game from the comfort of their homes.
Star-Studded Commentary Team
The games will not only be accessible but also engaging, thanks to the expert commentary provided by the Bally Sports Southeast production team. The team includes notable figures such as Dominique Wilkins, Bob Rathbun, and Tabitha Turner. Adding to the depth of coverage, Baillie Burmaster, the Sports Director from WANF, will contribute to the broadcast, bringing her insights and expertise to the fore.
High Stakes Matchups
As part of the Friday night schedule, the Hawks are gearing up for high-profile matchups against formidable opponents including the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These games promise to deliver high-octane basketball and showcase the competitive spirit of the league.
Peachtree TV is no stranger to broadcasting basketball games, having aired games for the College Park Skyhawks since 2019. The station's experience with basketball coverage ensures that Hawks games will be presented with the professionalism and quality that fans have come to expect.
Recent On-Court Struggles
The announcement of the broadcasting deal comes at a time when the Hawks are looking to bounce back from a disappointing loss to the Sacramento Kings. The game was characterized by a significant drop in performance during the second half, where Dejounte Murray and Bogdan Bogdanovic managed to add only two and three points respectively. This slump in scoring was reflected in the team's overall field goal percentage, which plummeted to 28.9 percent, while their success rate from the three-point line was a mere 21.7 percent after halftime.
Leadership Comments on the Deal
Andrew Saltzman, an executive associated with the Hawks, expressed enthusiasm about the broadcasting agreement, highlighting the additional viewing options it provides for fans. He gratefully acknowledged the role of Peachtree TV and Gray TV in facilitating this partnership, emphasizing its potential to benefit the local fan base.
Erik Schrader shared a similar sentiment, noting that the deal opens doors for engaging new audiences while also catering to long-time supporters. His comments underscore the importance of broadening the team's reach and strengthening its connection with the community.
Team Reflects on Performance
In the wake of recent on-court challenges, Head Coach Quin Snyder stressed the need for better execution and a collective approach moving forward. Meanwhile, Clint Capela candidly addressed the team's frustration and the urgent need for a tactical shift, signaling a commitment to improvement as the Hawks navigate the rest of the season.
With the Hawks' return to Peachtree TV, fans are offered a blend of nostalgia and modernity. As the team grapples with current challenges, the enhanced broadcast experience provides a silver lining, promising to bring the excitement of Hawks basketball to an even broader audience.